I created 21SEEDS because it’s what I wanted to drink – something smooth, simple, and casual with a fresh, natural flavor that made drinking infused tequila as approachable as a glass of wine. Before it was a brand it was just a couple of bottles infused in my kitchen with things I had on hand. Cucumbers, jalapeños, oranges, and grapefruit all worked in flavored tequila cocktails, so why not just add them straight to the tequila?

I’d bring a bottle to a party, and before long we’d all be sitting around the table drinking our infused tequila spritzes in our beloved wine glasses, sharing stories and laughing at old jokes. Friends asked for bottles of their own, and they shared them with their friends. What began as one bottle turned into dozens…and eventually a new beginning. So, I knew I had to think bigger. I called my sister Nicole and our friend Sarika, and we started talking about the possibilities.